Position: Marketing Coordinator
Job Type: Full-Time
Avonbank is a leading agricultural dealership and provider of equipment solutions for the dairy industry. We specialize in Lely robotic milking systems, barn solutions, stabling, feeding, and manure equipment, along with facility design, installation and 24/7 technical support services. With over 60 years of experience, we are committed to helping dairy farmers enhance their operations, improve efficiency, and boost profitability.
Position Overview:
We are seeking a Marketing Coordinator to join our team! This is a full-time position, with the opportunity to work out of either Avonbank office locations. The Marketing Coordinator will collaborate closely with management and the sales team to execute marketing strategies, develop engaging digital content, and support a variety of marketing projects and events. This role plays an important part in strengthening our brand, enhancing customer engagement, and supporting lead generation efforts to expand Avonbank’s market presence.
Key Responsibilites:
Digital & Content Marketing
- Develop and manage social media content, website updates, and email campaigns.
- Create engaging graphics, videos, and marketing materials to enhance brand awareness.
- Track and analyze marketing performance metrics to optimize campaigns.
- Stay informed on industry trends and best practices in digital marketing.
Brand Management & Communications
- Ensure brand consistency across all platforms and marketing materials.
- Develop brochures, flyers, blog posts and branded promotional product to support campaigns.
- Assist with internal and external communications, including newsletters and promotional content.
Event & Tradeshow Coordination
- Plan and execute trade shows, open houses, customer appreciation events, and prospect information sessions.
- Manage event logistics, including booth setup, marketing materials, and promotions.
- Engage with customers and industry partners to maximize event impact.
Market Research & Lead Generation
- Assist with market research to identify trends, opportunities, and customer needs.
- Support the sales team with lead generation campaigns and CRM management.
- Monitor and report on competitor marketing strategies.
Marketing Administration & Vendor Programs
- Support vendor marketing programs by ensuring compliance with branding and promotional requirements.
- Assist with administrative marketing tasks, such as coordinating marketing invoices, tracking budgets, and managing promotional materials.
- Communicate with external vendors and partners to maximize marketing program opportunities.
Qualifications:
- Post-secondary education in Marketing, Business, Communications, or a related field.
- 1-2 years of experience in marketing, content creation, or a similar role.
- Knowledge of the dairy and/or agricultural industry is an asset.
- Working knowledge in business and marketing tools/software and content creation platforms, including Microsoft 365, basic photography, Meta Business Suite, Canva, Instagram reels, Adobe Creative Suite, Google Analytics, HubSpot CRM and video editing software/apps.
- Experience with email Marketing Platforms (HubSpot, Mailchimp, Constant Contact, etc.)
- Strong written and verbal communication skills.
- Detail-oriented with creativity and an eye for design.
- Ability to work independently and as part of a team.
- Skilled at managing multiple projects and deadlines efficiently.
- Valid driver’s license with a clean driving record and willingness to travel as needed for marketing projects.
Benefits & Compensation:
We offer competitive compensation based on experience, along with a full benefits package, including Medical & Dental Coverage & RRSP Contribution Matching program.
Avonbank Inc. is an equal opportunity employer and will make accommodations available, upon request, throughout the entire recruitment process. We are interested in long term employment applications only. We thank all applicants for their interest; however, only those selected for further consideration will be contacted.
To apply for this position, please fill out the form below.
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